ALIVE IN CALIFORNIA

Client | Nixon
Copywriter | Scott Reedy

As one went to Europe to see the living past, so one must visit California to observe the future. 
- Alison Lurie

The luxury watch market has long been dominated by old European brands touting tradition and history. Nixon, homegrown by a couple of Californian surfers, is entering into a market that sorely needs a breath of fresh air and a huge dose of fun. Here's how we mixed classy with some irreverence - Californian style.